Archive for July, 2008
We’ve been working hard for the past 11 years to help our clients achieve their objectives. We’re proud of our work. It’s what we enjoy, and that’s why it’s what we do best!
You can now see some recent examples of campaigns that give us that warm fuzzy feeling, each in a punchy video just a [...]
Filed under: Aer Lingus, Amnesty International, Aquafresh, Case Studies, Diageo, Guinness, Integrated Marketing, Irish Film Board, Nokia, Online PR, Search Engine Marketing, Sprite, Strategem, advertising, carlsberg, danone, design, digital marketing, eCRM, eRM, experimental, sales promotions | Leave a Comment
The Buzz of Integrated Marketing
Many FMCG brands struggle to engage their consumer in a way that brings to life the brand values. But there’s no big secret: establish a platform that’s true to your central brand idea and with a little creativity bringing it to life online is no more challenging than through any other media!
We like this viral [...]
Filed under: Online PR, Viral Marketing | Leave a Comment
You may have heard about Coca Cola’s worldwide focus on IMC – it’s encouraging to see such an industry giant so likeminded!
Well here’s an example from the US market, where the 400 Miles of Daytona has been rebranded the Coke Zero 400. The race happened at the beginning of the month, but obviously Coke intends [...]
Filed under: Game, Integrated Marketing | 1 Comment
Check out this application, a mashup of Virtual Earth + Google Earth + Second Life + Streaming Videos + Public Camera Shots…
http://www.sentinelave.com/AVEVideoEarthHD.html
Why is it scary? Well, ‘they’ have your information, know what your up to, know what you most like and what you don’t, plus they can see you, wherever you are.
How is this possible? [...]
Filed under: New Media, Sentinel AVE, Technology | Leave a Comment
Microsoft AdCenter run a blog called adCenter Community, where recently they posted an entry on Web Analytics. We like the focus on metrics - but are CPCs, clicks, impressions and conversions the most important thing to look after?
Managing PPC campaigns requires expert experience – since you are not dealing only with numbers, but people. So, [...]
Filed under: Development, Microsoft, Search Engine Marketing, Technology | Leave a Comment
Hello world!
Welcome to our blog.. A place for we at Strategem to share our thoughts on the world of integrated marketing!
Here we hope to discuss…
Integrated campaigns that have caught our eye
Industry developments and trends
Examples of great creative
Plus a growing variety of issues and areas concerning the colliding worlds of traditional and digital marketing!
Thanks for visiting!
Here’s a [...]
Filed under: Integrated Marketing, Mobile Marketing, New Media, Online PR, PPC, SEO, Search Engine Marketing, Social Media, Strategem, Technology | Leave a Comment
