You may have heard about Coca Cola’s worldwide focus on IMC – it’s encouraging to see such an industry giant so likeminded!
Well here’s an example from the US market, where the 400 Miles of Daytona has been rebranded the Coke Zero 400. The race happened at the beginning of the month, but obviously Coke intends to continue taking advantage of the multi-million dollar agreement during the year – and bearing in mind that NASCAR is a war territory between Coca and Pepsi it seems like a good idea!
coca-cola rooftop racer
Activating the NASCAR platform in the digital channel is where they seem to be racing ahead, having launched “Coke Zero Rooftop Racer”. This advergame places the user in the skin of pilot Elliott Sadler. Only that it is not enough to complete a run, you also need to balance a bottle of Coke Zero on the ceiling of the car, whilst battling diverse obstacles, climatic changes and the strokes of the other competitors.
A little bit like running an integrated campaign! Sounds like fun to us.
Source: updateordie.com
Filed under: Game, Integrated Marketing | 1 Comment
good!