Archive for the 'Game' Category
You may have heard about Coca Cola’s worldwide focus on IMC – it’s encouraging to see such an industry giant so likeminded!
Well here’s an example from the US market, where the 400 Miles of Daytona has been rebranded the Coke Zero 400. The race happened at the beginning of the month, but obviously Coke intends [...]
Filed under: Game, Integrated Marketing | 1 Comment
