Archive for the 'Technology' Category

Check out this application, a mashup of Virtual Earth + Google Earth + Second Life + Streaming Videos + Public Camera Shots…
http://www.sentinelave.com/AVEVideoEarthHD.html
Why is it scary? Well, ‘they’ have your information, know what your up to, know what you most like and what you don’t, plus they can see you, wherever you are.
How is this possible? [...]


Microsoft AdCenter run a blog called adCenter Community, where recently they posted an entry on Web Analytics. We like the focus on metrics -  but are CPCs, clicks, impressions and conversions the most important thing to look after?
Managing PPC campaigns requires expert experience – since you are not dealing only with numbers, but people.  So, [...]


Hello world!

23Jul08

Welcome to our blog.. A place for we at Strategem to share our thoughts on the world of integrated marketing!
Here we hope to discuss…

Integrated campaigns that have caught our eye
Industry developments and trends
Examples of great creative
Plus a growing variety of issues and areas concerning the colliding worlds of traditional and digital marketing!

Thanks for visiting!
Here’s a [...]