“Book the cheapest flight to London for the morning of September 6th, window seat, then email Alan with the details and directions to our meeting point at Paddington.”

Is this the transcript of a conversation with a Personal Assistant? Butler?

Nope. It’s just a logical string of requests and information describing something you need to do. Normally, you’d need to do all the legwork yourself – check the airline sites, book the flight, check in, go to your email, paste in the details of your flight and get a map from Google maps and generate a link to insert.

Enter Ubiquity.

We are constantly pulling information from multiple sources and using or distributing it online… so why not use one simple text request to do all of this together?

That’s what Ubiquity offers, a new plug-in from Mozilla Labs.

Sounds crazy? So check it out!

We’ve been working hard for the past 11 years to help our clients achieve their objectives. We’re proud of our work. It’s what we enjoy, and that’s why it’s what we do best!

You can now see some recent examples of campaigns that give us that warm fuzzy feeling, each in a punchy video just a couple of minutes long.

Check out the new Strategem case study library

What’s more, we’ve divided them out to show both fully integrated and discipline specific activities, covering advertising, digital marketing, eRM/eCRM/RM, identity and design, experiential and sales promotion.

Brands covered include Danone Activia, the Irish Film Board, Carlsberg, Nokia, Amnesty International, Aer Lingus, Sprite, Guinness and Aquafresh amongst many others!

Just click through to our colourful case study library to get stuck in!

Many FMCG brands struggle to engage their consumer in a way that brings to life the brand values. But there’s no big secret: establish a platform that’s true to your central brand idea and with a little creativity bringing it to life online is no more challenging than through any other media!

We like this viral example from Häagen Dazs, a viral to alert consumers about the consequences caused by the “colony collapse disorder” (where bees just die or disappear). Häagen Dazs ice-cream is made with natural ingredients, and bee pollination is an essential part of this. So the viral brings alive the core ‘natural’ value in a really smart and admittedly cute way. What’s more – you can create your own bee-vartar – here’s ours!

Closing the loop in-store, If users buy a pint of bee-dependent flavors, part of the money is donated, driving sales at point of purchase resultant of the online awareness and engagement campaign. Based on that, they are donating money to help fund honey bee research – sweet, you might say.

You may have heard about Coca Cola’s worldwide focus on IMC – it’s encouraging to see such an industry giant so likeminded!

Well here’s an example from the US market, where the 400 Miles of Daytona has been rebranded the Coke Zero 400. The race happened at the beginning of the month, but obviously Coke intends to continue taking advantage of the multi-million dollar agreement during the year – and bearing in mind that NASCAR is a war territory between Coca and Pepsi it seems like a good idea!

coca-cola rooftop racer

Activating the NASCAR platform in the digital channel is where they seem to be racing ahead, having launched “Coke Zero Rooftop Racer”. This advergame places the user in the skin of pilot Elliott Sadler. Only that it is not enough to complete a run, you also need to balance a bottle of Coke Zero on the ceiling of the car, whilst battling diverse obstacles, climatic changes and the strokes of the other competitors.

A little bit like running an integrated campaign! Sounds like fun to us.

Source: updateordie.com

Virtual Earth

How is this possible? Google has continuously investing in integrated platforms, communities, data and has recently launched Lively. Since Google keeps their APIs open, developers can modify and create new tools based on that. And that’s probably part of Sentinel AVE development.

While we’re excited about the technological devlopments demonstrated by Sentinel, and starting to fantasize about how brands could use such technologies to interact and engage consumers, we’ll be keeping our curtains a more tightly-drawn!

Microsoft AdCenter run a blog called adCenter Community, where recently they posted an entry on Web Analytics. We like the focus on metrics -  but are CPCs, clicks, impressions and conversions the most important thing to look after?

Managing PPC campaigns requires expert experience – since you are not dealing only with numbers, but people.  So, as mentioned on the post, one summary of successful metrics would be:

Engagement
We don’t want only page views. We want loyalty, we want interaction. That’s engaging. People exchanging feelings with your Brand.

Reach
Are the people visiting your site from your target market? What proportion of your target has seen your site?

Bounce Rate
If the question is how to reduce bounce rate, the answer is targeting.

Segmentation

People are different, people are unique. And your Ads should be too!

Microsoft adCenter Labs is an applied research group dedicated to researching and incubating new digital advertising technologies. Formed in 2006, Microsoft adCenter Labs combines the talents of more than 120 top researchers and engineers, all dedicated to developing cutting-edge ways for consumers and advertisers to connect. Our researchers work across a broad range of technology areas, including keyword and content technologies, audience intelligence, ad selection and relevance, social networking, and video and interactive media. The algorithms developed by our team operate in the engines of Microsoft adCenter products such as Paid Search, Content Ads, and Behavioral Targeting. We are also committed to investing in developing online advertising products that will shape the future of advertising through more relevant and meaningful ads across online video, television and mobile devices.

Source: http://adlab.msn.com/

Welcome to our blog.. A place for we at Strategem to share our thoughts on the world of integrated marketing!

Here we hope to discuss…

• Integrated campaigns that have caught our eye
• Industry developments and trends
• Examples of great creative
• Plus a growing variety of issues and areas concerning the colliding worlds of traditional and digital marketing!

Thanks for visiting!

Here’s a little background on us…

It’s all about the idea!

And how it is expressed. To us, the idea is king. Through whatever media channel is required – integrated campaigns, advertising, digital marketing, relationship marketing, experiential or sales promotion, our creativity acts as the glue that binds the idea together.

This media neutral approach guarantees a greater impact and return on your marketing investment. We are an increasingly rare breed. A 100% Irish owned and managed, full service integrated communications agency with in-house experts in integrated marketing, digital marketing and relationship marketing. In our 10th year, and going strong

Passion, expertise and enthusiasm.. Our essence

They’re all part of our essence. And shared by everyone who works at Stratagem – we bring them to the table for every brand we work with.

As a multi-disciplined creative agency we nurture specialists, have a passion for innovation and are fearless in choosing the most innovative technologies to achieve maximum results. We understand that digital marketing will be something you want to find out more about before you can start considering it for your brand plans – why not ask us for an introductory session on what digital can do for you?

We’d be happy to meet up in person to discuss the challenges your brand faces.